EspreeCard
Re-imagining Financial Technology
The Espree Card is a prepaid MasterCard® utilized as a prepaid card for in-house payroll, and individual customers. It provides reloadable services, bill pay, and, SMS Text Alerts. Both the mobile app and the website needed a brand refresh and overhaul.
TARGET AUDIENCE
The Under Banked
Those without a primary bank account needing banking services
Needs a card without high fees that can be used for payroll or bill payment
Wants a simplified experience with no hidden fees
OPPORTUNITIES
Responsive website along with mobile app
Allows customer to easily manage account settings, transfers, bill pay and reload
Has interactive graphs and budgeting tools for the user to help manage their money
Creates an integrated customer service feedback loop with internal chat
Makes finding manual reload locations easy to locate, with a geo-location map and turn-by-turn directions
Has both finger-print, numeric pin, and password options available
Easy contact information updating and user personalization
Streamlined Direct Deposit functionality
Push notifications for account changes and alerts
