Brandy A. Smith, Brand & UX Director
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Pure Cars CRM UX

Customer Relationship Management mobile application, rebrand and information architecture. 

CRM

Pure Cars CRM Mobile App

Redefining the look

I often get asked to rebrand apps. For Pure Cars I gave them a number of different styles to help them achieve their goals.

TARGET AUDIENCE

The Auto Mogul

  • Owns a plethora of automotive dealerships

  • Wants easy, seamless integration of data and functionality

  • Needs to be able to manage sales force performance

The Sales Afficiando

  • Requires detailed information to help push sales

  • Needs marketing functionality including emails and ads

  • Has to be able to capture consumer data live

OPPORTUNITIES

  • Needs permission levels including Admin oversight

  • Admin portal to manage CRM at business level

  • Capturing of customer information, email marketing, social media marketing SMS text messages, and website integration with a Content Management System

  • Push notifications

  • Employee workflow management

  • Data visualization at a micro level


CRM mobile app Screens

CRM INSIGHTS

CRM DASHBOARD FEED

CRM DASHBOARD

CRM INSIGHTS

CRM INSIGHT SLIDERS

CRM INSIGHT SLIDERS


Information Architecture - Dashboard & Login


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